You could also read it for free right here. The great part is that the online book includes videos.
Buy it. It’s a great relic to keep.
Entertainment value: 4
In a world where people obsess over innovation more than ever, this book is a definite must have.
First of all, Exploiting Chaos feels more of how to innovate while in a company, but the chapters on trend hunting and infectious messaging are good for individuals. Second, while Exploiting Chaos isn’t the first book I will recommend if you want to be creative(The Creative Habit is better) or if you want your messages to stick(Made To Stick goes a lot deeper into the topic), it does cover a lot of ground on those topics.
The trend hunting part is probably the mostly valuable for me. Why? This is from the guy who found TrendHunter, so I highly recommend you heed his advice.
The advice you get from this book isn’t as in-depth as some books, but it’s an easy read. It goes through a lot of topics quickly, but it does cover the essentials. For a 272 page book, it covers a lot more than I’m used to. Hell, it was a lot more entertaining than Paulo Coelho’s The Zahir.
Dear Jeremy Gutsche,
Thank you for giving away the book for free with a few videos included. It felt like one of the best deals I had in my life.
I can’t thank you enough for putting it free online. I’ve heard great things about it, but I could not find a copy. Now, I still want to get a copy, because it’s that good. I also cannot find any point to disagree with(Definitely a bad thing.)
Chaos, as you said, creates opportunity and I highly agree with that. I noticed that some of the works I made that blew my friends away was when there was some big constraint.
The concept of culture has been one of the most important concepts and has been repeated a lot, but it definitely is legit and it is the reason why your friends are the basis for your attitude.
The part about spreading a message felt too short compared to Made to Stick, but then your advice is definitely enough for some. Simple is definitely the foundation and maybe that’s what most people actually need to know first.
Most of the book was a refresher for me, sadly, but your version was definitely the most entertaining one. I usually see hire people from diverse backgrounds. You say it better. Hiring freaks. Now that is the cooler version we should be hearing. If everyone else who wrote business books wrote like you, then business books might outsell romance novels.
The part that was definitely of use to me was spotting trends. Getting that part was okay for me. Clusters seemed sort of like common sense, yet that’s what most books offer like Sun Tzu’s Art of War.